ANALYSIS

Design and sustainability

A discussion paper based on personal experience and observations* Chris Sherwin Elderly Advisor, The Forum for future years, UK

............................................................................................................................................................................................................................................................................................................................. worked with designers and developers on EcoDesign projects and methods as well as being challenged to stimulate and create ‘more innovative' sustainable design procedures. This was complimented with (some) involvement in broader lasting development and Corporate Social Responsibility policy and strategy expansion. • At the Forum for future years, Chris suggests a broad range of companies on how to develop durability strategies and improve their overall performance, as well as leading research work in sustainable advertising innovation. This individual tries to ‘lever in' his design schooling and pondering wherever he possibly can. This is certainly a discussion newspaper on design and style and sustainability. It does this by showing empirical, though entirely personal experiences of sustainable style. The purpose is to never present a definitive theory or type of sustainable design and style but instead to stimulate discussion amongst its community – which often may notify its theory and with luck the resultant strategies too. Very much has been written about the assumptive fields of ecodesign and sustainable design and style and multitude methods, tools and techniques have appeared for its practice. Throughout this time around the author, and maybe many other designers, have been left with an apprehensive feeling that something is not quite right. Somehow theory and practice of this eco- and lasting design have got largely missed what we find out, feel and carry out as designers. Readers might find themselves asking where is definitely the ‘design' in eco- or perhaps sustainable design and style? Some of these questions, issues and dilemmas will probably be discussed from this paper coming from a designer's personal point of view. It looks a few of the exceptional characteristics of this ‘designed sustainability', paying particular Ó Springer 2006

THE JOURNAL OF SUSTAINABLE PRODUCT DESIGN

Frank Sherwin at present holds a position as Primary Sustainability Expert with the Community forum for the Future, the UK's leading sustainable advancement charity. He originally educated as a product designer, afterwards choosing to specialise in eco- and sustainable design. Prior to Forum this individual practiced this within global electrical and electronics firms working on operational and ideal projects in the following ways: • Among two ecodesign researcher/consultants with all the Electrolux Professional Design group between 98 and 2000, whilst working by Cranfield University. This work formed the basis to get his PhD titled ‘Innovative Ecodesign' (Sherwin 2000). It included responsibility to help introduce the concept of ecodesign and sustainability thinking even more generally to designers and projects – from its absolute start up. This kind of involved contact with central problems and difficulties of getting close to sustainability via a style perspective, in a practicing design department. • From 2000 to 2004, Chris required a position since EcoDesign and Sustainability expert at Philips Environmental Providers, Philips Consumer electronics. There he

The Diary of Sustainable Product Design 4: 21–31, 2004 DOI 10. 1007/s10970-006-0003-x

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RESEARCH

attention to how current sustainable design and style theory shows its practice in firms. In doing therefore it will check out and query some of the misconceptions and facts of the subject. Readers will be invited to feedback and comment on the thesis presented – as well as on similar or different activities.

Sustainability and design: what and how you do it Much have been written about concepts of eco-design and eco friendly design within the last 10 years making...

References: Bakker, C. (1995), Environmental Data for Commercial Designers. Delft University, Delft. Bates, G. J. and Pedgley U. F. (1998), An professional design groups approach to executive design, daily news presented by IMC – 15, Fifteenth Conference from the Irish Production Committee, Jordanstone, University of Ulster. Beard, C. and Hartmann, R. (1997), The natural way Enterprising Ecodesign, Creative Thinking and the Greening of Business Items. European Organization Review, Vol. 97, No . 5, pp. 237–243. Brezet, H. (1997), Dynamics in Eco-design Practice. UNEP Industry and Environment, Vol. twenty, No . 1–2, pp. 21–24. (Special Concern on Eco-design). Buchanan, R. and Margolin, V. (1995), Introduction In: Buchanan L. and Margolin V. (eds), The Idea of Design. MIT Press, Massachusetts; pp. xi–xxii. Charter, M. (1998), Editorial, The Journal of Sustainable Product Design, concern 7, g. 5. Charter, M. and Tischner U. (2001), Environmentally friendly Product Style, In: Hire, M. and Tischner U. (eds), Environmentally friendly Solutions: Creating Products and Services for the Future, Greenleaf Publishing, pp. 118–138. DEFRA (2003), Changing Habits: UK government authorities framework intended for sustainable development and intake, Department of Trade and Industry (DTI) and Section for Environment, Food and Rural Affairs (DEFRA), Sept. 2010 2003. Dermody, J. and Hanmer-Lloyd S. (1995), Developing Environmentally Accountable Products: the Challenge for the 1990's. In: Bruce, Meters. and Biemens W. G. (eds), Product Development: Meeting the process of the Design-Marketing Interface. John Wiley & Sons Ltd. Dewberry, E. and Goggin P. (1996), Spaceship Eco-design, Co-design: the Interdisciplinary Journal of Style and Contextual Studies, Vol. 5, 6 No . you, 2, three or more, pp. 12–17. Forum for the Future (1996), ‘Definitions of sustainability and eco friendly development', by website: www.forumforthefuture.org.uk, accessed 2009. 07. 04. Hawken, G., Lovins, A. B. and Lovins, M. H. (2000), Natural Capitalism. Earthscan, London. Keoleian, T. A. and Menerey, M. (1994), Lasting Development by simply Design: Overview of Life Circuit Design and Related Approaches. Air & Waste, Volume. 44, pp. 645– 668. May. Lofthouse, V., Bhamra, T. A. and Evans S. (1999), Effective Eco-design: finding a method forward to get industry, in 6th Intercontinental Product Development Management Conference procedures, July 5–6, 1999, Institute of Manufacturing, University or college of Cambridge, Cambridge, UK. Manzini, E. and Jegou F. (2003), Sustainable Day-to-day: Scenarios of Urban Life, Edizioni Stimmung. Marzano, S. (1999), Aiming Management and Business towards Sustainable Development. Philips Design, Eindhoven. McDonough, W. and Braungart M. (1998), The Next Industrial Innovation, The Atlantic Monthly, March, pp. 82–94. McLaren, D., Bullock, H. and Yousuf, N. (1998), Tomorrow's Globe. Britain's Share in a Environmentally friendly Future. Earthscan, London. Meadows, D., Meadows, D. and Randers, T. (1992), Further than the Limits: Global Collapse or a Sus-

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tainable Future. Earthscan, London. Philips Design (2001), Smart Contacts: an interrogation to capture the meaning from environmental intelligence to ambient tradition. Philips Design, Eindhoven. Philips Electronics (1997), In: Meinders, H. (ed. ), Stage of Not any Return: Philips EcoDesign Guidelines Philips Corporate and business Environmental and Energy Business office, Royal Philips Electronics, Eindhoven, The Netherlands. Philips Electronics (2000), In: truck Knippenburg and Meinders (eds), Greening your company. Philips Environmental Services, Philips CFT, Hoheitsvoll Philips Consumer electronics, Eindhoven, Holland. Philips Electronic devices (2004a), An exilerating New Business Obstacle: New Sustainable Business and New Marketplaces, Philips Gadgets, available at: http://www.philips.com/about/sustainability/section-13759/index.html. Philips Gadgets (2004b), report: ‘Presentation of James Jackson Award to Prof. Doctor Ab Stevels of Philips Consumer Electronics indicates another durability milestone for Philips', 15th June 2005, Philips Corporate and business Communications. Rocchi, S. (2001), Exploring Eco friendly Solution simply by Design Motivated

Innovation. Philips Design, Eindhoven. Sherwin, C., Bhamra Big t. A. and Evans S. (1998), The ‘eco-kitchen' project – using eco-design to innovate, The Journal of Sustainable Merchandise Design, concern 7, pp. 51–57. Sherwin, C. and Bhamra Big t. (1999), Over and above Engineering: Eco-design as a Aggressive Approach to Product Innovation, in Eco-design '99: 1st Intercontinental Symposium on Environmentally Conscious Design and Inverse Manufacturing meeting proceedings, 1–3rd February 1999, Waseda School International Conference Centre, Tokyo, Japan. Sherwin, C. and Bhamra To. (2000), The Service Style Matrix: A device for eco-efficient service style, paper presented at Design (plus) Analysis conference actions, 18–20th May 2000, Division of Industrial Style, Politecnico di Milano, Miami, pp. 298–307. Sherwin, C. (2001), Ground breaking Eco-design: a great exploratory and descriptive research of Industrial Style practice, PhD Thesis, Worldwide Ecotechnology Exploration Centre, Cranfield University, Cranfield, UK. Thompson, P. and Sherwin, C. (2001), Consciousness: Sustainability

by Industrial Design and style In: Rental M. and Tischner U. (eds), Lasting Solutions: Producing Products and Services for future years. Greenleaf Posting, Sheffield, UK; pp. 349–363. Tovey, M. (1997), Design and Style: Intuition and Analysis in Industrial Style. Design Studies, Vol. 18, No . you, pp. 5–31. van living area Hoed, 3rd there’s r. (1997), Lasting Washing of Clothes: in search to get a factor 20, and the service-approach as an innovative strategy, in Towards Lasting Product Design and style 2 seminar proceedings, The Royal School of Pathologists, London, April. 1998, the Centre for Sustainable Style, Farnham. truck Hemel, C. G. (1998), Eco-design Empirically Explored. Design and style for Environment in Nederlander small and medium sized companies, Design to get Sustainability Exploration Programme. Delft University of Technology, Delft, the Netherlands. Von Weiszacker, Lovins, L. L. and Lovins A. M. (1997), Aspect Four: Duplicity Wealth, Halving Resource Employ, Earthscan, Birmingham. Walker, T. (1998), Trials in Eco friendly Product Design, The Record of Sustainable Product Design, UK, October 1998.

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