Design and sustainability

A discussion paper based on personal experience and observations* Chris Sherwin Elderly Advisor, The Forum for future years, UK

............................................................................................................................................................................................................................................................................................................................. worked with designers and developers on EcoDesign projects and methods as well as being challenged to stimulate and create ‘more innovative' sustainable design procedures. This was complimented with (some) involvement in broader lasting development and Corporate Social Responsibility policy and strategy expansion. • At the Forum for future years, Chris suggests a broad range of companies on how to develop durability strategies and improve their overall performance, as well as leading research work in sustainable advertising innovation. This individual tries to ‘lever in' his design schooling and pondering wherever he possibly can. This is certainly a discussion newspaper on design and style and sustainability. It does this by showing empirical, though entirely personal experiences of sustainable style. The purpose is to never present a definitive theory or type of sustainable design and style but instead to stimulate discussion amongst its community – which often may notify its theory and with luck the resultant strategies too. Very much has been written about the assumptive fields of ecodesign and sustainable design and style and multitude methods, tools and techniques have appeared for its practice. Throughout this time around the author, and maybe many other designers, have been left with an apprehensive feeling that something is not quite right. Somehow theory and practice of this eco- and lasting design have got largely missed what we find out, feel and carry out as designers. Readers might find themselves asking where is definitely the ‘design' in eco- or perhaps sustainable design and style? Some of these questions, issues and dilemmas will probably be discussed from this paper coming from a designer's personal point of view. It looks a few of the exceptional characteristics of this ‘designed sustainability', paying particular Ó Springer 2006


Frank Sherwin at present holds a position as Primary Sustainability Expert with the Community forum for the Future, the UK's leading sustainable advancement charity. He originally educated as a product designer, afterwards choosing to specialise in eco- and sustainable design. Prior to Forum this individual practiced this within global electrical and electronics firms working on operational and ideal projects in the following ways: • Among two ecodesign researcher/consultants with all the Electrolux Professional Design group between 98 and 2000, whilst working by Cranfield University. This work formed the basis to get his PhD titled ‘Innovative Ecodesign' (Sherwin 2000). It included responsibility to help introduce the concept of ecodesign and sustainability thinking even more generally to designers and projects – from its absolute start up. This kind of involved contact with central problems and difficulties of getting close to sustainability via a style perspective, in a practicing design department. • From 2000 to 2004, Chris required a position since EcoDesign and Sustainability expert at Philips Environmental Providers, Philips Consumer electronics. There he

The Diary of Sustainable Product Design 4: 21–31, 2004 DOI 10. 1007/s10970-006-0003-x



attention to how current sustainable design and style theory shows its practice in firms. In doing therefore it will check out and query some of the misconceptions and facts of the subject. Readers will be invited to feedback and comment on the thesis presented – as well as on similar or different activities.

Sustainability and design: what and how you do it Much have been written about concepts of eco-design and eco friendly design within the last 10 years making...

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