Table Of Contents

Exec Summary4

1 . 0Introduction and Aim4

1 ) 1Overview of Giant Hypermarket4

2 . 0 SWOT5

installment payments on your 1 Strength5

2 . 1 ) 1Marketing Campaign5

2 . 1 . 2 Good Relation having its Supplier and Consumer6

installment payments on your 1 . a few Variety of Merchandise, Service and Own Brand6

2 . 1 . 4 Big Retailer7

installment payments on your 2 Weakness8

2 . 2 . 1 Substantial Labour Turnover8

2 . installment payments on your 2 Large Size and Excessive Advertising Cost8

2 . installment payments on your 3 E-commerce9

2 . several OPPORTUNITIES9

2 . 3. 1 Explore Fresh Location9

installment payments on your 3. 2 Increasing The No great and Its individual House Brand10

2 . a few. 3 Going To Ecommerce Business10

installment payments on your 4THREAT10

2 . 4. 1 Competition10

2 . 4. a couple of Home Brand10


3. 1Substitute products: 14

3. 1Suppliers: 11

several. 3Competition between the rival companies11

3. 4Buyers: 12

three or more. 5Threat of new entrants: 12

4. zero IT Location of Giant13

4. 1T Position 1 and Problem 1: Shelf pricing system13

4. 2 It location 2 and Problem 2: RFID Technology14

5. 0Future strategy15

a few. 1 Remedy 1: Digital Price or Electronic Shelf Labeling15

5. 1 . 1 Benefit of Implementing16

5. 1 . 1 . you Ongoing Labeled and/Printing Cost16

5. 1 . 1 . 2 Increasing Income and Provide lower price rate for Customer16

5. 2 Solution 217

six. 0The Significant of system risk, secureness and recovery18

6. 1Risk 118

6th. 1 . 1 Security 118

6. 1 ) 2 Recovery 119

six. 2 Risk 219

6th. 2 . 1 Security 219

6. 2 . 3 Recovery 3: Recovery Procedure. twenty


7. 0Conclusion21

8. Reference22

Group Task Report23

Executive Summary

This paper is to evaluation the Giant Supermarket in Malaysia, focusing on their particular IT Location and future strategy that Giant may implement. In this paper your research will be carried out on the SWOT of Large and Porte's Five Style to identify their industry competition. Identifying the IT position that Large Hypermarket current implementing, figuring out the problem this create and recommend a solutions pertaining to the problems.

1 . 0 Advantages and Aim

2 . 1 Overview of Huge Hypermarket

Big Hypermart is one of the largest Supermarket in Malaysia. In 2012 Big has already stage to its 68 yr of it is operational years. It was founded in 1944 by the Teng Family originating in Kuala Lumpur. It based of procedure is located at Shah Alam Selangor. Big Hypermarket shop can be located in Malaysia, Singapore, Indonesia and UAE. Both the major members to the achievement of Big is it is founder ‘Teng Family' and Dairy Farm building Giant Selling CEO Ruben Coyle. Big main procedure activities are in the price tag industry. The store is widely given away from european Malaysia to eastern Malaysia and other expansion such as in Brunei. Large main mission was usually to provide and provide variety of merchandise and merchandise at the least expensive competitive cost. This is to suit with their Slogan which says " Every day Low Prices, Big Variety and Great Value”. The first Giant Hypermarket superstore was opened in Shah Alam, Selangor it happened in 1999. Till at this point it has already build its very own empire or perhaps retail store by having around 100 hypermarket, Supermarket and retail outlet. Throughout the years Giant manufactured a growth to its border country just like Singapore, Philippines and Brunei.

installment payments on your 0 SWOT

The SWOT analysis of Giant Supermarket

SWOT research is a useful tool to measure and be familiar with current durability and some weakness of the business. This is to ensure the company capability to sustain its success in the competitive market. Under is the SWOT Analysis that Giant Should think about:

installment payments on your 1 Strength

2 . 1 . 1Marketing Plan

Giant have become well recognized by public. This is due to the effort done by marketing group. The team is responsible to advertise and helps bring about Giant Manufacturer to the public. The channel used by choices advertising through newspaper, releasing flyer, list, and pamphlets and using billboard/signboard. Off their promotion they can attract low and middle income one earning the money.

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