But foreign markets not really acquainted with this relatively recent way of starting the day might now be the industries biggest players' only hope for the future – after more than a century of growth, Britain's best-known cereals are flagging. http://www.guardian.co.uk/lifeandstyle/2012/may/16/taste-breakfast-cereal-changing

UK sales of eight in the 10 the majority of popular brands, including Corn Flakes, Crunchy Nut, Coco Pops, Cheerios and Unique K, dropped sharply in 2010-11. Rice Krispies, the worst musician, was down 12%; Weetabix bucked the trend, rising 4%, for factors that may turn into clear later on. http://www.guardian.co.uk/lifeandstyle/2012/may/16/taste-breakfast-cereal-changing

A breakfast cereal (or only cereal) is actually a food produced from processed embryon that is generally eaten while using first food of the day. It is often eaten chilly, usually mixed with milk (e. g. cow's milk, me llaman milk, rice milk, kernel milk), juice, water, or yogurt, and often fruit, yet may be consumed dry. Several companies promote their products for the health benefits from ingesting oat-based and high-fibre cereals. Cereals might be fortified with vitamins. Some cereals are made with high sweets content. Many breakfast cereals are created via extrusion.

A breakfast cereal (or just cereal) is a meals made from processed grains that may be often eaten with the initial meal through the day. It is often eaten cold, usually mixed with milk (e. g. cow's milk, soy dairy, rice dairy, almond milk), juice, water, or fat free yogurt, and sometimes fruit, but could possibly be eaten dry out. Some businesses promote their products pertaining to the health advantages from eating oat-based and high-fibre cereals. Cereals may be fortified with nutritional vitamins. Some cereals are made with high sugar content material. Many breakfast cereals are produced through extrusion. The breakfast cereal industry provides gross income of 40-45%, 90% penetration in some marketplaces and stable and ongoing growth during its record.

http://en.wikipedia.org/wiki/Breakfast_cereal

Seeing that 1998, lunch break...

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