BHO3435: MARKETING PLANNING & STRATEGY

INTRODUCTION TO IDEAL MARKETING STRATEGY: ENVIRONMENTAL EXAMINATION

Prepared by:

Debbie Aljenfawi

Bashayer S i9000. Kout

Fatimah

Rawan

Regular membership of Credit reporting Body:

– Environmental Research

– Market & Buyer Analysis

– Competitive Analysis

– Interior Analysis

1 ) Membership of Reporting Human body:

Reacting to the assessment our group has mutually agreed to investigate the ideal operations with the Boost Juice. The team consists of four people. Each member has been allocated a particular scope to investigate further because listed below: • Environmental Evaluation:

• Market & Customer Analysis:

• Competitive Evaluation:

• Internal Analysis:

2 . Aim of Survey:

3. Background Context:

I. Brief Explanation of Industry:

Nestlé is a multinational organization based in Swiss. Nestlé are operating in food industry. In 1905, Nestlé was formed as a result of a merger between a Swiss and English language company which was established in 1866. Initially, Nestlé started to present condensed milk formula and milk related products to customers (Nestlé, 2013). Down the line, it extended its offerings to different food related items. Little by little, Nestlé grew and made significant success stories. Inside the First Community War and also in Ww2, Nestlé extended its products to other countries. The company makes snack and health related items. The head 1 / 4 of Nestlé is in Vevey. In terms of earnings, Nestlé is the largest food company on the planet. The targets of Nestlé are to become leader in Health and Wellness and nutrition. Additionally, the company likewise aims to become trusted by other stakeholders regarding its business and financial performance. Nestlé gives wide range of products and services. The profile of business covers almost all categories of food and beverages industry. The purpose of Nestlé should be to provide healthful eating and drinking knowledge to customers so that they can delight in every stage of their...

References: Nestlé, 2013. History. Offered at: http://www.nestle.com/aboutus/history Assessed on 17th March, 2013

Business Vibes, 2013. Offered by: http://www.businessvibes.com/blog/facts-and-figures-global-food-and-beverage-industry Evaluated on seventeenth March, 2013

Batra, Ur, J G Myers and D A Aaker (1996), Advertising Supervision. 5th impotence. Upper Saddle River: Prentice Hall

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