AUSSIEBUM

1 ) 0 Introduction

AussieBum is an Australian mens swimwear firm designed by Mitch Ashby, a keen surfer and swimmer him self who was looking for a good pair of men's swimmers made from nylon which is what he had in the past. It is a trend and life-style brand sought after for many reasons. The brand offers managed to department out to many international countries while still maintaining it is iconic Aussie culture in each and every way. This can be achieved through the visuals of Australia's beautiful and popular beaches, for the embodiment with the iconic, in shape and physical bodies in the Aussie bloke. These features of adventure, sexy and self-confidence personify the rand name and any person involved with it. The corporation started of back in 2001 and is already turning over 20 million, and has gone globally very quickly. The corporation still decides to producer all the goods locally in Australia wherever product top quality could be maintained even if its mean costs were higher unlike if they were to produce internationally. AussieBum is now looking to expand into a new international industry, China. Customer the world's most populated country and has been for centuries; making up one-fifth of the planet's population, getting over 1 ) 3 billion people. The state of hawaii covers roughly 9. 6 million rectangular kilometres. Considering that the late 1972s China has dramatically changed. Moving from a shut down, centrally prepared system to a more diverse, industry oriented the one which carries a main global part, in 2010 Cina officially became the planet's largest exporter and was as the 2nd largest economy in the world following the US, inside the value of services this produces. Its success has been essentially due to manufacturing as a cheap producer. This really is attributed to a mix of cheap time, good system, relatively high productivity, favourable government plan, and a possibly undervalued exchange price. Though nonetheless, per household income is usually below the globe average. (http://www.indexmundi.com/china/economy_profile.html) AussieBum wants to15325 make an impression on the Chinese Market. China's coast stretches above 18, 500 km. In the time of summer time, the most famous beach locations are located on the island province of Hainan. The shores can also be touched by the waters in the Bohai, the Huanghai, the simple China plus the South China and tiawan seas. Which has a vast coast line and high human population, AussieBum foresee that their particular popular swim wear line includes a potential in Chinese Marketplace.

2 . 0 Environmental Analysis of the Potential Offshore Market

3. you Climate Factors: Summers in China usually get hot, starting from June to September. The hottest period comes in September and Aug, with more than 10 days at the temperatures above 35c. The coldest time is from late January to early February. Seeing as AussieBum is a seasons product, the business should expect greater revenue only in the warmer intervals, unlike in Australia where aussies don't have any issues surfing month in month out. AussieBum can be may be a seasonal product in China and tiawan, but it continues to be capable of generating a successful amount of product sales. With the substantial population density plus large stretch of beaches along the coastal series, AussieBum simply may possess potential inside the Chinese market. (http://www.travelchinaguide.com/climate/shanghai.htm)

three or more. 2 Demographics: AussieBum aims to mainly concentrate on males from your ages of 18 to late 30s. However because of China's one-child policy, the country has a fairly small youngsters population. With the country's developing economic power, along with its demographic may, ensures the nation will stay inside the limelight for a long time to come. This is a vital factor which will contribute to the success of AussieBum. At the moment, China is facing a love-making ratio problems; with there being too many guys. Though this might be a crisis intended for the nation, for AussieBum this kind of comes to an advantage as AussieBum only goals the male population. AussieBum will likely need to consider it is advertising thoroughly for if perhaps...

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