UNIVERSITI UTARA MALAYSIA
Decision Evaluation (QQP5023)
PREPARED BY GROUP NO ____:
UMR ABDUL AZIZ MIDSEN (211218)
HASSAN MAHAMED ABUUKAR (216207)
CHEW JIA JIN (220400)
ASSOC. PROF. DOCTOR MOHAMMAD BASIR SAUD
31 NOVEMBER 2014
The objective of the group project should be to study mix culture business about the value of both national culture and subcultures. Cultural change is one of the important key on this topic which is the physical environment and technology influence culture how companies and culture have an effect on one another. Both main frameworks use to sort cultures will be discuss with this topic. Additionally, this group project also focuses on the components of tradition which is effect on business activities around the world.
To Persons Are Interesting Upon International Business Subject
First of all, we are grateful mainly because we were offered a chance to participate on this group project assignment. This is an excellent opportunity for us to utilize our cross culture business knowledge upon international organization subject.
Through this acknowledgement segment, we wanted to give thanks to to our lecturer, Assoc. Prof. Dr Mohammad Basir Saud for allowed us to accomplish this group task. He had offered us some idea on how to do the group project and in addition on writing this feuille. He has taught and has led us as you go along in doing this group project. He also got given a few inner thought in completing this group project. Through the guideline, i was able to total this group project needlessly to say.
And for the person that we forgot to mention from this segment, you want to say a big thank you for you all. With no support that help that you almost all gave all of us, this group project will not be thus faster to perform.
TABLE OF CONTENTS
TABLE OF CONTENTS 4
LIST OF FIGURES viii
LIST OF TABLESix
SET OF APPENDICES times
LIST OF ABBREVIATIVESxi
1 . zero. INTRODUCTION you
2 . zero. MARKETING RESEARCH 2
installment payments on your 1Secondary Data for Worldwide Marketing Data 3
several. 0. PRODUCT IN FOREIGN MARKETING your five
3. 1Product Characteristics 6th
3. 2Company consideration almost eight
3. 3Product Line Management 9
several. 4Product Faking 10
four. 0. PRICING FOR WORLDWIDE MARKETING 12
4. 1Pricing Policy doze
4. 1 ) 1 Pricing Objectives doze
4. 1 ) 2 Parallel Imports 13
4. 1 . 3 Approaches to International Charges 15
some. 1 . 4 Leasing in International Markets 17
some. 2Price Escalation 18
four. 2 . you Costs of Exporting 18
4. 2 . 2 Price Demand 23
4. installment payments on your 3 The retail price Elasticity of Demand twenty four
4. installment payments on your 4 Break-Even Analysis 25
4. 2 . 5 Minor Analysis twenty six
4. installment payments on your 6 Approaches to Lessening Selling price Escalation 26
4. 2 . 7Using Overseas – Transact Zones to Lessen Price
Escalation twenty eight
4. installment payments on your 8 Dumping 29
four. 3Administered Prices 30
some. 3. you Price Environment by Industry Groups 31
some. 3. a couple of Government - Influenced Charges 33
four. 3. 3 International Deals 33
5. 4Counter Trading as a Pricing Tool 33
4. 4. 1 Types of Countertrade 34
four. 4. a couple of Problems of Countertrading thirty-six
4. 5. 3 Aggressive Countertrade Technique 37
5. 5Intra-company Pricing Strategies 35
5. 0CREATING PROMOTIONAL APPROACHES 40
five. 1International Advertising 41
5. 2Global Advertising 42
five. 3Blending Item and Advertising Strategies 44
6. 0DESIGNING DISTRIBUTING TACTICS 50
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