Business Analysis-e-commerce (focusing about 3C)

Presently in the Hk and Cina market, you will find three key e-commerce players focusing on 3Cs(Computer, Consumer Electronics and Communication): Light in the Container (US: LITB), Deal Serious (HK: 08086), DinoDirect and AliExpress.

Lumination in the box(兰亭集势)


Lumination In The Container is a global online B2C retail company that gives products right to consumers around the world. Founded in 2007, Lumination In The Box has provided customers a convenient approach to shop for a wide selection of lifestyle products at appealing prices through, and other websites, which are available in multiple key languages. Mild In The Box offers products in the 3 core categories of apparel, little accessories and gadgets and home and garden.

Light In The Box's innovative data-driven business model enables itself to supply customized products, such as bridal dress and night dress, in scale for optimal advertising, merchandising and fulfillment.

Method to obtain revenue

Because at 31 Dec 2013, 70. 4% of the income for Light in The Box comes from gadgets and other basic merchandise (1).

Targeted Market

The products can be purchased to consumers in more than 200 countries and areas. The following desk breaks down the net revenues by geographic regions as determined by shipping addresses in absolute sums and as percentages of net revenues pertaining to the periods presented.

The web site was first in English and their online marketing attempts were in the beginning focused in North America. Since Light in The Box started to introduce added languages for the websites and increased website marketing efforts in other countries, the revenue source started to be more geographically diversified. At present Europe is the major market for the organization.

(1) Comes with products such as small equipment and gadgets, home and garden, consumer electronics and connection devices and others.

Logistics administration and supply chain

Light Inside the Box objectives products in which consumers value choice or perhaps customization, just like apparel and home and garden goods. The products of the core categories generally require design specificity, thus giving the corporation more charges flexibility and allowing them to get higher perimeter potentials. For example , at any time, a client shopping for a special event dress on the site can possess her dress made-to-measure, deciding on from more than 5, 2 hundred distinctive designs. Light Inside the Box will serve consumers globally without taking on the costs and complexities associated with establishing a traditional multinational selling infrastructure. The corporation uses global online marketing systems such as Google and Facebook . com to reach customers, the company recognize payments through all major charge cards and electronic digital payment websites such as PayPal and offers the goods through major international couriers, including DHL, UPS and EMS. As being a China-based company provides crucial advantages in supply sequence management. Mild In The Box strives to source superior quality products straight from some of the most competitive manufacturers in the strongest supply ecosystems. By locating its sourcing offices near some of the most competitive factories, the company understands cost positive aspects and inventory efficiency since it create successful supplier competition while maximizing the quality of our products oftentimes. The suppliers benefit from functioning closely having its in-house making experts to re-engineer all their manufacturing operations to achieve quicker time-to-market for the products and enable large scale creation of separately customized goods. The company is also in the process of creating out a global supply sequence and sourcing strategy. In 2013, the company started to source products coming from South Korea that inlayed with one of a kind designing capabilities such as clothes and add-ons.


Mild In The Box focuses it is...


margin of safety Composition

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